One Skill That Will Transform Your Life

Some people seem to have it and others don’t.

It is a skill and a science that can change your life.

It requires an awareness about yourself and others.

It is an expertise that is essential for engaging and connected communication.

Excelling at it will attract people to you.

They will want to hang out with you, and more importantly, do business with you.

The art of “listening” and communicating with focused attention is both a business and life skill worth learning and nourishing.

When that is mastered then you can communicate with powerful connectedness.

It then demands attention.

 

What’s compelling listening look like?

Can you listen without thinking about your distracted minds contribution?

Without searching for your next input to the conversation?

Your opinion?

It takes discipline.

Practice.

Focused eye contact.

It also means suspending ego.

Not judging.

When we start judging we stop listening.

Our inner chatter overrides our ability to hear.

Learn from a master

One of the masters at this art of communicating with active listening is Bill Clinton.

He has the skill and the intent to make you feel like you are the only person in the room.

How does he do that?

One on one he makes focused unwavering eye contact and actively listens. Asks questions.

Also as one of the highest paid speakers on the planet he has the ability to scale this compelling communication intimacy even from the stage.

According to Simon Mainwaring, in a Forbes article, who has spoken at the same events with Bill Clinton and observed the master at work up close and personal, this is how he does it.

From the stage he singles out one person in the audience and makes eye contact. Once that connection takes place he moves onto another person and repeats the process.

The result after 15-20 minutes of these individual exchanges is that the whole unite around a feeling of personal and influential connectedness.

Listening is all about connectedness.

And that can be done one on one or even from the podium.

So….

How do you master the skill of powerful compelling listening?

#1. Eye contact

Have you ever sat across from a friend and observed their eye movement?

Are they watching you? Making eye contact. Providing unswerving attention?

How do you feel when they are so distracted that their eyes are flitting around the room?

Observing everyone else but you.

In that moment you know they are not with you.

The connection is broken.

The discipline here is to not let your eyes wander. Ignore the room with your eyes.

Give them the gift of watching them with focused and unwavering visual intent.

2. Forget your devices.

I was sitting down with a friend and my smart watch lit up with an update.

Her eyes went straight to my device. She was immediately distracted.

Pinging smart phones, vibrating devices are a disturbance that stop us being “in” a conversation.  They interrupt the flow.

We all know what a ringing and pinging phone does to those passion moments.

Conversations and connected communication need the same attention.

Put them away.

Take them off.

They are an annoying distraction and even one eye movement gives the game away that you are not with them. Or present.

Don’t wear that disturbing and interrupting device when sitting down to have a chat.

Wearing a dumb watch is now back to being part of the uniform.

3. Be aware of the other person

This means putting yourself in their shoes. Are they nervous. What has their day been like?

Put yourself in their shoes. Ask questions.

What do you sense their feeling.

Nervous, happy or sad?

What does their body language reveal?

Defensive, open or closed?

Being mindful of them means not listening to your consciousness.

Suspending your internal dialogue is needed.

You may also want to check in and ask questions that allow you to gain an insight into their emotional state.

That could be something like “So I sense you are feeling quite excited by this new opportunity?”

If they say Absolutely!….. you know that you have got it right.

If their response is “not really” then you have more work to do.

4. Active listening

As you listen reflect back to them what you are hearing. This let’s them know you have been listening and have taken the time and focus to hear “them”.

Now this doesn’t mean always repeating back “word for word” what you hear.  Otherwise you will just sound like a parrot as the conversation continues.

Take what you heard and change it up with the same information but in your words.

Listening actively also means asking questions.

Ever sat down with someone for a coffee and for the next 10 minutes they talk at you without drawing a breath.

Or you have been to a dinner party and the person you have never met before doesn’t ask one thing about you for the entire evening.

Active listening means being curious and interested in others.

This means finding out about them. What happened in their day.  How are their family.

This one skill alone will make a big difference.

#5.Tentative feedback

This requires you understand the emotion behind the words and then use words that “hint” at what they are feeling or saying.

What does that look like?

Here is an example of what you could say after listening to a friend

“So what you are saying is that you are “maybe” feeling a “bit” nervous about leaving your current employer?”

You are testing the feeling that you have sensed by asking around the edges.

Learn to be a bit more tentative rather than blunt and direct.

#6. Don’t judge

Everyone has their own opinions. Nothing wrong with that. But as you judge someone they will sense it and feel separateness.

We are after connectedness. Not isolation.

We will all have an opinion about religion and politics. These are emotional and divisive topics.

Can you listen to someone on those emotional categories and hear them and their view without your internal voice stopping you hearing.

But many of us will be judging even on smaller issues that come into the conversation. Notice that internal dialogue and pause and park it.

This discipline of suspending judgement will be one of your biggest challenges. It will also be one of the barriers that will get in the way of connecting.

Are you up to it?

Many of us are aware of the skill of active listing. Or maybe some of them.

Sometimes we need to remind ourselves that influential active listening needs to be practiced, polished and revisited.

With practice and maybe even some training you will be surprised with its potential.

But it will need your daily focused attention to take your listening skills from ordinary to extraordinary.

It’s a process worth learning.

7 Digital Marketing Trends That Are Transforming Your Business

The drivers of change are complex and interwoven in the world of digital marketing.

The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.

Faster and cheaper wi-fi and telecommunication networks made broadband an essential utility that is now demanded  just like electricity. This development allowed video to move from the desktop to the mobile and everywhere.

Complexity and even faster change are the norm.

So what digital marketing trends are driving change and what can we do about it?

1. The growing concentration of revenue and power

There are many platforms, apps and tools that we all use to create, control and market our brands.

But as the trend towards paid digital advertising accelerates Google and Facebook are becoming in effect a duopoly. Google and Facebook between them share 90% of the growth.

digital marketing trends

Image source: digitalcontentnext.org

This year the total spend of $83 billion in digital advertising will be dominated by the two big players. And Google is projected to achieve 40.7% of US digital ad revenues this year (double Facebook’s share)

Google will continue to dominate search advertising with an estimated $28.55 billion of spend in 2017 and Facebook will dominate display with a projected $16.33 billion in 2017 while Google’s will be only $5.24 billion.

The rest including Twitter, Yahoo and other players will pick up the crumbs.

This dominance of revenue will then allow the duopoly to snap up more social networks, startups and technology companies that fit into its digital marketing strategies and continue to concentrate power.

We have already seen this with Facebook buying Instagram, WhatsApp and the virtual reality company OculusRift.

This concentration of power is also creating other problems.

Reduction in trust

Trust is a big factor in who and what we believe. Marketing is no different.

Facebook has recently reported that its video metrics were inflated and YouTube (Google) has been running questionable ads next to brand content.

The rise of fake news, alternate truth and the domination of the walled gardens of Facebook and Google who are reluctant to provide transparency on their data is also reducing trust in the data reporting.

2. Marketing automation is now essential

The rise of social networks humanised the web.

Playing online was no longer just the domain of the geeks. It was nice and simple. You tweeted or published a Facebook post. You created content and built organic distribution by growing your followers on the social networks.

But it has become complex.

More social networks, complex digital advertising options and more types of content.

More networks

Despite the concentration of power there are still a lot of social networks to play with and new ones are still popping up. Mastodon.social is a grass roots bootstrapped alternative to Twitter that stuck its head up just 6 months ago. But has proven so popular that it been temporarily closed to new users until it builds out a more robust infrast1ructure.

More content

The types of content and media you need to master has gone way past the simple analog formats of print, radio and television. Now we have Interactive infographics, GIF’s and augmented reality media just to name a few.

What does all this “more” mean?

More tools…..or better ones?

The options within digital technology have also exploded and the number of technology tools just for marketing have been estimated at over 4,000.

But the only way to manage the rising complexity is with marketing automation. There are many options and just choosing is hard.

  1. There are the platforms that aim to be “all in one” tools – Marketo, Hubspot, Infusionsoft are just a few that can assist you in scaling your digital marketing.
  2. Then there are even tools for growing your social network followers with automation. These include Social Quant for Twitter and SociallyRich for Instagram
  3. There are tools for automating the moderation of comments. Big digital publishers like TechCrunch need automation to moderate comments at scale and technology like BrandBastion provide the tech. to do that accurately –

Marketing automation is still just in it’s early phases and this next trend is where it starts to get interesting.

3. The rise of artificial intelligence

The rise of “AI” is a term that frightens some people and excites others.

The scary part is often seen as people losing their jobs to machines or even taking over the world and replacing humans. The good piece that others are embracing is taking away the drone work that de-humanizes workers. Artificial intelligence is becoming a necessity to enhance and scale repetitive and boring human tasks.

The rise of the robots has been predicted since we watched HAL in “Space Odyssey 2001” in what was another world in 1968. In the decades since we have seen the emergence of the personal computer, the internet, social networks and the mobile smart phone.

The intersection of these technologies is changing entertainment, business and our lives.

Social and mobile are obsessive technologies that have made us all publishers. We are now all video creators, selfie photo producers and writers that share by the billions every hour.

Why we need “machines”

The content explosion is overwhelming.

As the data volume has increased exponentially, the scale of the noise means that making sense of it needs artificial intelligence and machines with big powerful processors. Humans will need the machines to cope and make sense of the complexity and barrage of noise. This means we will “need” artificial intelligence marketing.

Artificial Intelligence Marketing can be distilled into 3 steps. Collect, reason and act.

  1. Collect: There is so much data that humans can no longer cope with the volume and we need computers to collate and collect it
  2. Reason: Making sense of the data and gain insights needs “AI” to perform it at scale
  3. Act: Then to need to use that insights to create messaging and content that influences the buying decision

The benefits of AI for marketers

According to a survey by Demand Base the top benefits that marketers see for using and applying artificial intelligence include increased insights, analysis and prospect identification.

DigitalImage source: Forbes.com 

How is it it being used?

Where is this artificial intelligence being used that maybe you don’t even notice?

  • Tagging of friends on Facebook with facial recognition
  • Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms and trending topics
  • LinkedIn uses “AI” to provide better job matching between business and candidate
  • Pinterest uses the intelligence of the robots to boost image recognition and search
  • News stories created by robots and humans: Washington Post is using an “intelligent, automated storytelling agent,” which they affectionately refer to as Heliograf. This smart technology scales  the creation of accurate news stories to meet the 24/7 news cycle. This was used to report the 2016 Rio Olympic games

And this is just scratching the surface. Econsultancy.com lists 15 other examples of artificial intelligence in marketing.

Expect to see more of these technologies and trends emerge in digital marketing automation tools and beyond.

4. Paid digital marketing is now a necessary evil2

Digital marketing has never been truly free. But social networks gave us a taste of that for a few short years. We all piled in and when Facebook reduced its free and organic reach in the newsfeed to single digits the crowd complained.

When most of us discovered digital marketing the only option to pay for attention was banner ads on websites. Yahoo was one of the big players then. That was about it. It was the 1990’s.

In early 2000’s the rise of Google led to a new digital advertising option. Search advertising.

This was a way to make money that offered rivers of gold as the it was cheap to advertise online. But then Google changed the rules and increased the rates. Does that sound familiar to the big “F”?

It’s a 2 horse race

The concentration of revenue and the ownership of platforms means that advertising options maybe complex but still concentrated. Up starts like Snapchat are trying to muscle in after going public. But it has some major challenges to make any sizeable dent on the two giant incumbents of Facebook and Google.

This graphic from eMarketer shows the challenge it faces.

Digital marketing trends

Today the rules of the game means that you need to either have the skills within your company or find a good partner.

5. Live video keeps booming

Live streaming video is maybe the hottest trend in digital marketing right now.4

One of the first social networks to offer this was Google+. Google Hangouts was a great part of the platform.

But Meerkat was maybe the first live streaming video app that captured our consciousness. Then it was Periscope and then Blab. Only one of those survives and that is because it has a rich uncle called “Twitter”.

But when Facebook “Live” was launched in 2015 to a limited audience of celebrities the game changed.

But why use live streaming?

Mark Zuckerberg has suggested that people watch live streams 300% longer and comment 10 times more than regular videos. In marketing terms, more engagement is gold.

digital marketing trends

Image source: Digiday.com

But “Live” video is great except when you have people sharing video streams of consciousness that are not worth watching. More content doesn’t mean better quality. My Facebook news feed is full of it.

6. The rise and rise of algorithms

Google’s algorithms were the first taste of the machines controlling what content you saw in search results. Then when Facebook reduced organic reach the intrusion of algorithms that filtered what we saw in Newsfeeds.

But today we are also seeing the application of algorithms and filtering to the email inbox. Marketing emails are often going to the promotions tab in your Gmail account.

Digital marketers will need to keep on top of this to ensure they are optimising content that rises above the search engine, social network and email filters.

The battle of beating the algorithms will continue.

7. Influencer marketing takes center stage

The social web gave rise to global topic tribes.

Bloggers created content on fashion, food and thousands of other niche passions. They also built loyal followers and advocates on Instagram, Twitter and Facebook. They constructed credibility and trust built on authentic content.

social media marketing trends

Image source: Twitter

As the noise increases online and reaching your target customer gets harder because of content clutter the influencer and thought leaders who have built reach globally are the new niche gatekeepers.3

Brands are now paying to reach their admirers and devotees.

But there is a bigger challenge

The rise of of an Internet of apps (not websites).

Most of us are used to a digital world where you created content on your own website and then drove traffic and converted them into readers or customers. The Internet of apps is a huge fundamental shift that you can’t ignore.

According the New York Times the transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming.  It is here.

It is a systemic change that is leaving many publishers (and businesses) unsure of how they will make money from their online assets.

Scott Rosenberg, a co-founder of Salon sums up my fear in this one sentence.

“With each turn of the screw, people began to realize, viscerally, that this is what it feels like to not be in control of your destiny,” 

One of the most exciting things about social media when I discovered it in 2008 was that it was the democratisation of publishing and marketing.  I no longer needed to pay media moguls or the gatekeepers. That was empowering.

But the internet of apps is happening.

Buzzfeed was receiving 504 million visitors a month and in 2016 it had dropped to 471 million. But what has happened is that it has moved its content strategy to other sites. Where it receives over 7 billion visits and views.

What does this mean?

This emergence of the internet of apps and platforms, has some big implications and challenges for marketers.

New growth avenues had to be found for views and readers. According to Buzzfeed,  it is about a “Network Integration Strategy”. Pushing content out to other hubs like Snapchat, YouTube, Pinterest and Instagram.

Their strategy is now one of “Creating” (people making stuff), publishing to their websites, uploaded to apps and distributed on multiple social channels. Then they keep measuring and iterating from the big data.

So is Mark Zuckerberg becoming the new gatekeeper?

What should you do?

Here are the top things you need to do to master marketing in a world of constant change.

  1. Hire geeks that can read the data that allows you to keep iterating and adapting.
  2. Keep an eye on tools that use artificial intelligence.
  3. Master efficient paid digital advertising. Don’t pay for advertising unless you can measure it.
  4. Use automation to scale and manage the complexity.
  5. Keep learning. Continuous education is essential.
  6. Experiment and then implement what works.
  7. Stand out by telling stories.

So…….strap yourself in and keep creating, evolving, pivoting and reinventing. There is no other option.

Quick practices for when you feel stress coming on.

Asking an entrepreneur if she/he feels stress is like asking a fish to tell you if it ever gets wet — it kind of goes with the territory.

However, just because stress is normal doesn’t mean it’s something we want to keep experiencing.

Every entrepreneur has her own reaction to, and definition of, stress. For example, some people break into a cold sweat when they hear the word “spreadsheet” — whereas others never met a pie chart they didn’t like. (Fine, I admit it: I’m raising my hand on that last one.)

Yet, there’s another, more sinister problem with stress. While intermittent doses of stress can lead to inventive leaps or creative solutions, chronic stress — the never-ending, day-in-day-out, migraine-inducing type of stress — can lead to serious health issues, including cardiovascular disease, stroke, depression and heart attacks.

Another issue with stress is that as entrepreneurs, we generally don’t have an hour to sit around and stare at our navels. We’ve got work to do, dammit!

Therefore, here are six 60-second stress busters you can do the next time you feel that freight train of stress coming on — and yes, each of these take just 60 seconds or less:

1. Create a “stop doing” list.

I was speaking at an industry conference with Jim Collins, the author of Good to Great. In his keynote, Collins said that every entrepreneur (and person, for that matter) should create a “stop doing” list to go along with their to-do list.

As entrepreneurs, it’s natural to experience “job creep” — that painful disorder where we tell someone to do something, discover he can’t do it as well as we can, and then say, “Oh, just let me do it.” (You’re nodding your head right now, aren’t you?)

To create a stop doing list, ask yourself three questions:

  1. What activities should I stop doing today?
  2. What activities make me feel happy when I do them?
  3. What can I do today that will move the needle toward my goals?

The truth is, there comes a point where you simply can’t keep adding things to your to-do list, unless you enjoy visits to the ER.

2. Lower the bar.

Let’s say you wanted to be a world-class high jumper and you came to me because I’m a famous high ump trainer. I tell you to set the bar at 8 feet off the ground because, well, that’s where the world’s best are — and you want to be the best, don’t you?

What are your chances of clearing that bar? Exactly: slim and none.

But, what if, instead, I asked you to step over a bar that’s, say, 2 feet off the ground. Then you gradually worked your way up until you were clearing a bar that’s a reasonable height (say, two-and-a-half feet for guys my age).

My point is that in life and business, we often set the bar too high (“My book’s gotta be a New York Times bestseller! We’ve gotta make 500 percent of our quota!”) While there’s nothing wrong with having lofty goals — in fact, every mission-driven entrepreneur is driven by them — never hitting your goals can be a particularly painful source of chronic stress. Therefore, lower the bar once in a while and give yourself permission to be, oh I don’t know … human.

 

3. Don’t believe everything you think.

For most of human history, the majority of human beings believed the Earth was flat. (And for you hold-outs out there, please see this.) We also believed things like:

  • Bloodletting cures diseases.
  • Women couldn’t lead.
  • Digital watches are a pretty neat idea.

The point is that just because you, or even a majority of people, believe something, doesn’t make it true. You don’t, for example, have to be perfect. You don’t have to make everyone happy. You don’t have to hold onto pain to show how strong you are.

If your beliefs aren’t serving you, the great news is that you can change them. See tip No. 1.

4. Put your worries on the clock.

The next time you feel the stress train about to come into the station, set a timer for 60 seconds (or five minutes, if you’re really exuberant) and worry.

Yes, I said: Sit there and worry.

It’s funny, because when you force yourself to worry, it’s actually quite hard to do. We so often try to push worry aside that sometimes, it keeps trying to get our attention — like a 3-year-old who keeps saying, “Mom Mom Mom Mom Mom Mom Mom Mom Mom …” (Why do you think he does that?)

So, go ahead and give worry your full attention for 60 seconds. You may just find that once you give it attention, it will stop tugging on your pants leg and go on to something else.

5. Smile more.

Yes, it’s corny. But, hey, it works. Numerous scientific studies have shown that the mere act of smiling releases “happy hormones” including dopamine and serotonin.

6. Breathe (properly).

An ancient proverb says: “The secret to long life is to keep breathing as long as possible.” (Hold on, that was a birthday card I got for my brother.)

Anyway, it’s likely that you’re going to breathe at some point during the day. (Thank you, Captain Obvious!) Yet, strange as it sounds, many people aren’t breathing properly. Try this:

  1. Breathe in through your nose for a count of three.
  2. Hold your breath for a count of three.
  3. Exhale through your mouth for a count of three.

Feels better instantly, doesn’t it? Handily, the body has a built-in stress reducer, and it’s called your breath. However, studies have shown that many people practice shallow breathing, which can actually increase stress. Therefore, make it a practice when you feel stress to consciously practice deep breathing, which will instantly make you feel better.

While you’re at it, do these other 60-Second stress busters throughout your day even if you don’t feel stressed — and reap the rewards of lowering your stress in 60 seconds or less.

5 Steps To Attracting Sales And Turning Them Into Loyal Subscribers

1. Be a know-it-all when it comes to your target audience.

Know everything about your target audience. Who are they? Are they male or female? How old are they? What do they do for a living? Do they have children? What do they drive? Where do they live? How much education do they have?

A detailed profile of your target audience will allow you to understand them, gear your communication to them and get them what they need. You’ll become so adept at serving them that they won’t want to go anywhere else.

I once attended a summit where the speaker blew me away. She said she had her target customer nailed down to her morning breakfast choices. Her target customer liked to do Pilates and painted her fingernails Millennial pink.

It made me rethink how much I knew about my own target demographic for my business, Bikini Luxe. Fine-tuning these details might shallow out your pool, but it’ll be easier to catch the fish in the end.

2. Make them feel valued.

You know that the customer is always right. Did you know they’re also royalty?

You need to make your clients, whether they’ve spent £10 or £100, feel like they’re the most important people in the world–that you’re listening to them, catering to their needs, and thankful for their business. Always go above and beyond for your clients, because if you don’t there’s always your competitor waiting around the corner, ready and willing.

3. Develop a strategy to convert one-time customers into repeat customers.

This is your long-term goal. If they’ve seen you once, there’s no reason they shouldn’t keep coming back. It’s your job to make sure they felt valued, had good service for their money, and trust you enough to give you their business again.

If your one-time customers aren’t coming back, you have a problem. Make sure you’re re-targeting them with deals they can’t refuse, especially when they’re most likely to place a repeat order.

I run a swimwear business. Someone to whom who I sold a bathing suit should think enough of my business to come back when they need a new piece for a new occasion.

4. Know your stuff, inside and out.

Do you know what an SME is? It’s a “subject-matter expert,” and exactly what you should be.

Be the expert in your field. Make sure you are up on all the latest innovation, read industry publications, stay on top of social media and always be one step ahead in the game. If a client calls to ask you about a new initiative, you should already know about it.

Keep up with the news. It only takes a few minutes a day, and will make you seem more “with it” than your competition.

5. Follow up.

After you’ve served your client, the transaction still has not ended. You need to follow up with them, whether it’s a day, a week or a month later.

See if there’s more you can do for them. Find out how their experience was. Ask if there’s any way you can improve your experience the next time, and then make it happen.

Small gestures can go a long way in transforming first time customers into long term supporters. At my company, we pride ourselves on building quality relationships and bringing the brands we work with long-term customers. These are the people most likely to provide the best word-of-mouth advertising, which is the cheapest and most valuable kind of advertising there is.

Do yourself a favor: Go above and beyond just once today. See what happens. If you get great results, repeat the process. You’ll have a slew of happy customers in no time.

4 Ways to Lead Any Personality Type on Your Team

Playing to your team members’ strengths starts with learning what they are.

As a leader, it’s important to know the people you work with. Strong relationships lead to stronger teams, and stronger teams lead to a more productive and more successful company. But getting to know people isn’t just knowing their favorite TV show or the name of their spouse. That’s trivia. To effectively manage your team, you’ve got to be aware of and understand your team members’ personalities.

There are tons of personality tests out there: Myers-Briggs, Big Five, DiSC, StrengthsFinder, etc. All of these seek to categorize people by their innate characteristics and provide a window into their strengths, tendencies, and behavior. While these tests aren’t always perfect, they can really help you understand how to better lead your team–no matter what personality types are on it.

Here are a few ways you can use insights from these tests to build stronger, better teams:

1. Know yourself.

We don’t ask new hires to take the Myers-Briggs personality test. Instead we love to get acquainted with them, good conversation goes a long way and if you spend anytime in this business, you get very good at reading people. Honestly, that’s the first step in working with others and leading teams. The best Managers in Football are always described as great man-managers. They knew not everyone needs the same kind of motivation, everyone is different, including you.

My style of leadership may not translate well if adopted by someone with a different personality type. You need to find your own style that works naturally and go with it.

2. Know your team.

Personalities clash sometimes. It’s not possible to create a team made up entirely of one personality type, and if it were, you shouldn’t do it. (I can tell you right now that nobody would want two of me in a room together.) So, to build and lead a strong team, it’s important to know some basic personality traits of everyone in the room.

Is this person more introverted or extroverted? Does she or he make decisions based more on fact or feeling? Do they like big ideas or little details? Each one of these basic personality traits gives you insight into how to find roles that best fit each individual and, more importantly, how to communicate with that individual. All team members are like pieces of a puzzle; when they’re placed where they fit, they’ll be much more useful than they would be if they were just thrown into a pile.

3. Ask your team members what they need.

Dominant individuals can operate with little structure, but they’re not keen on course correction or interruption. Influential employees require more structure and always seek feedback or input from team members. Steady individuals are creative and require little structure, but they won’t do anything that might jeopardize others on their team (at least not without asking). Finally, conscientious people are structured rule followers who prioritize perfection but overanalyze and have trouble delegating to others.

With any number and mix of these personality types on a team, it’s important for leaders to know what each person’s needs are. That could come through taking a test like the DiSC, trial and error, or–my personal favorite–asking them directly. This shows team members that you care about how they prefer to work and that you want to help them succeed in ways that are actually useful to each of them.

4. Accept feedback.

Even if you know your team well, you’re bound to make mistakes from time to time. When that happens, don’t be afraid to take feedback. As a leader, you’re responsible for giving feedback every day, so be receptive when your team offers feedback to you. It may be hard to take (especially when you’re the person in charge), but it’s impossible to improve without constructive criticism.

Managing a team is no easy task. Personalities, needs, and motivations will be different for every member of your team, but that doesn’t mean it’s impossible to lead a team of diverse personalities. Following these tips will help any manager build stronger relationships with their employees and lead their team to greater success.

Travelling In Business: How To Be Successful On The Road.

You’ve been informed that you will be facilitating a ‘road trip’, or meeting with another company within your industry in another city, or even country. Although you’re excited and happy of the opportunity given to you, you’re also scared of what will happen. This is your first time to facilitate your team to a meeting in another city or country, and you basically don’t have any idea what will happen. You still don’t have any idea of what you should and shouldn’t do to guarantee that this meeting and trip will be successful, not just for you but for your company. To help you out with your dilemma, here are some ways you can make ‘road trips’ a success:

Reach out

Some business partners have different preferences, it’s important that you’re able to meet all of these when they meet up with you. By calling ahead and reaching out prior to your arrival you can schedule time with everyone you want and need to. This goes along way to making your time as beneficial as possible. By doing your research online well in advance you can avail yourself of where best to base your team and where you can take your team should you be successful in hitting a goal you set them, like out-performing their previous week or the best team in the company you are visiting during your visit. The same goes for an international meeting with businesses all around the world.

Speak slowly

When you’ll facilitate an overseas visit (either to or from), keep in mind that you’ll be talking with people who might not have the same language as yours. Sure, they might understand the English language, and (fortunately for us) most countries have English as a second language these days, but there might be some terms which are uncommon to them. To ensure that everyone is on the same page during the meeting, speak slowly. This isn’t condescending, this will allow the participants to process what you’re saying and ask questions when there are words or terms vague to them. Highlight that you are happy to explain anything as you go along if there are any terms that are new to them so that no one feels reluctant to ask anything or speak up.

Be prepared

Regardless of how much you try to prepare for a meeting, there could be issues arise at the last minute. This can have adverse effects on the progress of your meeting or visit. You can avoid this from happening by coming up with your Plan Bs, and even Plan C. For example, you might have a place booked for a meeting but what will happen when participants inform you that they’ll be adding ten more participants? Are you prepared for emergencies like these?

Do your research

Don’t show up to the meeting being clueless about what will happen and try and cuff a meeting at the last minute. Regardless of what the meeting is all about – whether it’s about closing deals or hiring the best manpower services for your business – you should be prepared. You should REACH OUT and ask where the people you are meeting could improve on currently so your meeting is relevant and beneficial to them so they get the most out of it as possible. This  create an impression that you’re interested in helping them.

In Conclusion

When you facilitate a ‘road trip’ within the UK or overseas, or a visit/ meeting from a company to your own, it’s not as simple as the ones you’ll have with your office in the boardroom. For one, this is participated by people who have different opinions and backgrounds. Some traits might seem normal to you, but these might come off as offensive in people from different countries. This is just one of the reason why you should pour in time and effort to prepare for your travel and activities during your business trip.

Create A Vision.

Running a business takes more than a day-by-day approach. You need a clear idea of where you want your business to be ten years from now — your own North Star that not only inspires you, it inspires your team as well. Essentially, if you want to get somewhere and you want people to follow you there, you have to visualize it first: you can’t be a leader without vision.

Even after fifteen years I have a clear plan of where Pure is going as a company and my vision and how that will be achieved is displayed in the office for all to see. This has been something I have strongly believed in since I started in business. If you don;t have a plan, or your team cannot see that you have a plan for growth, for success, then why would they follow you?

Here are four simple steps to picture your business in ten years, and chart the best course to get there and inspire your people to get behind you and come along for the ride:

1. Start with the mountaintop.

Imagine it’s ten years from now. Write down all the particulars you can of what your business looks like. There are no right or wrong answers here. The point is to focus on learning your vision of your business in the future: where you want to go, and what you want it to look like. Don’t worry about whether it will actually turn out this way.

Include:

  • How many team members you’ll have
  • What locations you’ll have
  • What products and services you offer
  • How your business is structured
  • What your ideal customer or client looks like
  • What kind of volume you’re doing
  • What your own life is like, and how involved you are in the daily goings on of your business.
  • And if you’re not involved any more, what are you doing instead?

2. Back up five years.

Once you have the ten-year vision down in writing, back up halfway. In five years, where do you need to be in order to be on track to hit that ten-year point? Cover the same details, and write them down. For instance:

  • How many people are on your team?
  • Do you have half the locations as in ten years?
  • Are you offering the same products as services as now, or the same as in ten years?
  • Have you found your ideal customers yet?
  • Are you doing half the volume you’re doing in ten years?
  • Are you still going into work every day? What’s your own life like in five years?

3. Back up two more years.

Now that you have your five-year vision, take it back to the three-year version of your business. Ask the same questions, and think about whether or not your three-year vision backs up your five-year vision: are you on the right course? Where do you have to be in here years in order to achieve your five-year goals?

4. Back up to next year.

Finally, flip the script entirely: You need to take a sharp look at the next year — and now you have a ten-year perspective to do it in. So ask yourself: where do I need to be next year to be on track to reach my three-year vision? Use the same criteria, and make sure it’s as specific as possible.

By starting at the top and working your way back, you’ve already set up your goalposts, and with a very specific outline of your one-year, three-year, five-year, and ten-year vision, you can start to create a plan and structure for your business that will get you to each benchmark. You can, and should, share this vision, and its structure, with your people as it will inspire them to follow your lead. You can also check in periodically, and see if you are on pace to make what you need to make happen. If not, you have a good idea of what needs to be modified or adjusted — without losing focus.

The truth is, if you just go on about your daily activities and hope you’ll one day end up where you want to be, changes are, it won’t happen. Eighty percent of new businesses will not survive the first five years — and much of them fall prey to their own functional nearsightedness. Instead, plan out where you want to be and use a vision to guide you. Time flies when you’ve set a course.

If you want to make a start in business get in touch and ask about our business development programme today!

Brand Loyalty Is Not Dead!

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a mobile phone provider and stick with it for years out of the need for continuity.

But most people will tell you that brand loyalty is dead. They may not be entirely wrong — brand loyalty as your parents and grandparents were used to it might actually be dead.

Historically, there were some specific reasons for brand loyalty and certainly many of those reasons don’t apply today, but brand loyalty may have just shifted to adapt to the times.

Why does brand loyalty matter?

In today’s consumer landscape, it doesn’t even really make sense to be brand-loyal. With sites and companies who’s entire business model is built on moving customers from one brand to another there is surely no such thing as brand loyalty? Do you know, or even care to know, anything about companies and brands you buy from other than whether or not you are getting a good deal? A couple of decades ago brands competed for loyalty by building personal relationships face-to-face with their customers. Today we have a lot of choices and most of those choices are pretty good, so people more often choose convenience or cost preferences over brand loyalty. However, is this down to to their purchasing experience?

In 1950’s America the economy boomed and many people were producing things that were sub-par to entice a growing and wealthy middle-class into purchasing their brand, and consumer concerns about quality became a sort of de facto brand loyalty.

This is when brands like General Electric, Winchester, RCA, and GoodYear came on the scene.

After the industrial revolution really had a chance to take hold and everyone was basically manufacturing things that were higher in quality, though still to varying degrees, brand loyalty was won oftentimes through advertising and marketing.

Tide is a perfect example of this.

Proctor & Gamble was the first one to discover the perfect recipe for laundry detergent, but knowing the competitors could get ahold of the product and make a reasonable facsimile of it, P&G spent time and money on marketing to set Tide apart. According to the American Chemical Society: “the company would conduct shipping tests that involved manufacturing some of the product, shipping it to select markets, trying out advertising strategies in those markets, polling consumers about the product, and then refining the detergent based on the results of testing.”

A great deal of effort was put into packaging, marketing, and advertising, which led to Tide becoming an instant success with consumers once it fully rolled out.

Loyalty programs saved and then maybe finally killed brand loyalty

Way back in the 1980s, some of the first consumer loyalty programs emerged in the form of airline points. There was even a man in the 1990s who hacked the brand loyalty sphere by buying 12,000 pudding cups, which earned him 1.2 million airline miles. But today there are so many customer loyalty programs and cards that it now adds up to an average of 29 memberships per household. People are getting burned out on brand loyalty:

  • 77% of people retract their brand loyalty faster than they did three years ago.
  • 71% of people don’t believe these programs even work.
  • 61% of people have switched brands within the last year.
  • 23% will have a negative reaction at the mere suggestion of another brand loyalty program.

Brand loyalty is changing

There are still some brands that have a loyal following, though the reasons may be quite different today than they were for your grandparents’ generation. Google, Amazon, and Apple are the three top companies right now for brand loyalty. Everything else is pretty well negotiable:

  • 78% of Millennials say that brands have to work harder to secure their loyalty.
  • 64% of Millennials say they are still pretty brand loyal.
  • 63% of Millennials use many of the same brands they grew up with.

Financial reasons, personal recommendations, and the wow factor are some of the reasons that Millennials will still switch brands, but one of the most noticeable reasons has to do with public image problems. We’ve all seen calls for boycotts of certain products because of business practices, and in fact this accounts for 32% of the reasons why Millennials will switch brands.

Mobile phones, clothing, and health and beauty brands are the three top categories for Millennials’ brand loyalty, and all other products are going to have to work much harder to keep customers coming back.

Is brand loyalty really dead?

Quirky advertising alone is no longer enough to capture and retain a consumer base, and getting existing customers to stick around is harder than it has ever been. But if you have a quality product, good customer service, and your customer’s purchase experience is one that immediately builds a relationship between them and the brand they are buying then you can capture the next generation of loyal customers.

Mind The Gap

If the 20th century was the era of suffrage, the 21st Century is set to become the epoch of business, with more and more women starting their own companies than ever before, I want to discuss with you where Pure Events Solutions currently sits on the business radar and how we already offer a level, meritocratic, playing field regarding financial reward and job satisfaction that is many ways ahead of it’s time.

Below I have looked at some of the reasons behind the rise of female entrepreneurs. If you’re not already thinking about starting your own company, then you’ll be itching to get going once you’ve finished this blog.

CONCERNS ABOUT PAY

Women earn less than men, fact. Don’t believe me? Check the stats. The average pay for women in the UK and USA in 2017 was £10,000 / $12,000 and the average pay for men was £18,000 /  $21,000. Current estimates are that Women won’t achieve gender pay parity until 2234.

It’s not surprising then that more women are turning their backs on jobs and companies that under value and under pay them in comparison by gender, and are starting their own companies than ever before. The benefits are obvious: charge the rate that your work demands and be paid based on the quantity of your sales and quality of your output, not your gender. This is nothing new to us here at Pure, we’ve been helping more and more women start their own businesses since 2017. On top of that, anybody working with us in a sales or marketing role has exactly the same opportunity and earns exactly the same rates regardless of gender.

#METOO – EMPOWERMENT

2017 was the year of the #Metoo movement. Though used originally by social activist Tarana Burke, Alyssa Milano popularized the phrase by encouraging women to tweet it in order to “give people a sense of the magnitude of the problem” of sexual harassment.

From adversity came strength and with strength determination. Shifts in society away from accepting established practices within all areas (work, home, culture) and this is being used to empower women to start their own businesses.

Women not only want to start their own companies, they are receiving renewed attention from organizations that exist to help new entrepreneurs make their way in the business world. At Pure we are proud to partner with determined Women, and Men, who have the drive to succeed, want to succeed on merit, not be held back or compromised in their career because of any other reason.

WOMEN ARE INNOVATORS

Not only are more women starting more businesses than ever before, they’re starting more innovative businesses than their male counterparts.

A report looking at US entrepreneurs found there to be a higher chance of women starting businesses that introduced new, innovative, products and services than there was of men doing so. Indeed, the chances of a female entrepreneur being innovative was 40%, against 35% for a male entrepreneur.

GREAT EXAMPLES TO LEARN FROM

There are so many great female entrepreneurs in the world that it’s hard to pin down the most inspirational women. Some of the women who are inspiring other women to start their own companies are:

ARIANNA HUFFINGTON

Co-founder of the world renowned publication which bears her name, Arianna Huffington started HuffPost (previously The Huffington Post) in 2005 with Andrew Breitbart, Kenneth Lerer, and Jonah Peretti.

In 2011 AOL paid $315 million to buy The Huffington Post, with Arianna Huffington becoming editor-in-chief of The Huffington Post Media Group as part of the buyout.

FOLORUNSHO ALAKIJA

Named the 87th most powerful woman by Forbes, Folorunsho Alakija is a Nigerian businesswoman who made her $2.1bn fortune in the fashion, oil, and printing industries.

Having started as an executive secretary at Sijuade Enterprises, she today owns multiple businesses and is the second richest woman in Africa.

JULIA HARTZ

If you’ve organized or attended, an event in the last decade then you probably know the name Eventbrite. What you might not know is the name of its co-founder, Julia Hartz.

Hartz started the company with her husband, Kevin Hartz, in 2006, which was the first of its kind in the world of event management. Today Eventbrite is a multibillion-dollar company and Julia Hartz is a multimillionaire.

EVERYDAY SUCCESS STORIES

Arianna, Folorunsho, Julia, are just some of the better-known women who have started their own companies. Each and every day there are scores of women starting their own businesses and you should also take inspiration from some of the smaller-scale success stories.

IT’S NOW EASIER THAN EVER TO START YOUR OWN COMPANY

If the gender pay gap, innovative nature of female entrepreneurs, the movement to self-empowerment, and the multitude of examples of successful female business women wasn’t inspirational enough, it’s now easier than ever for women to start their own companies.

Even if you have no experience, no capital to invest, or even haven’t got an innovative idea yet, we will partner with you and educate, you for FREE, to give you the skills and tools to start and grow your own company. To arrange a meeting with us just get in touch today.

Building Winners

What is the Impact Great Sales Coaching Can Have on a Sales Leader?

Sales coaching helps salespeople who want to improve their performance, leadership, and achieve their objectives.

Many sales leaders are dealing with unprecedented organizational change, they are dealing with high levels of stress as they are being asked to do more with less, as well as struggling to achieve their company’s objectives.

As a result, they find themselves overly stressed, frustrated, and not sure what to do. They begin to question their people instead of leading, engaging and inspiring them. Great sales coaching helps sales leaders build a sales culture of accountability, performance, and engagement. This is an Executive level of coaching designed to give the right people the right skills to create winning departments and teams.

Over 15 years of being in the business I have found that the best way to CRUSH Your Sales Numbers is not by implementing more sales training and certainly not by adding more technology, but by coaching Sales Leaders and their team members one-on-one to improve leadership and focus. Executive sales coaching helps sales Leaders and Managers focus on what is critical and to avoid constant distractions.

Which Sales Leaders Benefit the Most from Executive Sales Coaching?

Executive coaching will benefit high-potential fast-tracking executives and managers. Senior-level sales leaders or high potentials who are being considered for a senior role in the succession plan. Many leaders are over-extended dealing with everyday demands with little time to improve their leadership.

The truth is all sales managers can benefit from executive coaching. It only makes good business sense. A good executive coach helps them focus and remove obstacles that get in the way.

Executive coaching provides sales leaders with the focus that is not available from direct supervisors.

What Exactly Do Executive Sales Coaches Do?

Executive coaches work with clients to help them set and achieve their development goals. The executive coaches may use an assessment like a 360-degree feedback to provide their client with objective feedback. Helping them become aware of their strengths, weaknesses and potential blind spots. The executive coach uses effective questions to help their client discover solutions to their challenges, create a greater focus on what is important, provide resources and provide insights to help in the development process.

Executive coaches provide an objective and nonjudgmental approach to help sales leaders reach their true potential.

What Should You Look for in an Executive Sales Coach?

With the rapid growth of the coaching industry, anyone can call themselves a coach.  There are many good coaching schools that provide a coaching certification program. To some companies coaching certification is important. Leadership experience in your industry is also highly valuable.  When deciding on a coach, fit is critical. You need to like, trust and respect your coach. There needs to be a positive chemistry and a willingness to open up with your coach to have the best result.

Does Executive Sales Coaching Have to Be in Person?

The reality is that with technology such as Skype, Facetime and Google hangouts, coaching can be done virtually. Face-to-face coaching is ideal but not always feasible or cost-effective. Here at Pure we are lucky enough to be able bring people into partnership with us and give them our facilities and experience in order to work with them and coach them over a sustained period of time.

How Much Does Executive Sales Coaching Cost?

Studies show that coaching can range from a couple hundred Pounds an hour to £3500 a month. The median cost of coaching is £500 an hour. Do you have access to your executive coach outside your scheduled time or outside business hours? Other considerations are the duration of the program and does your executive coach charge by the hour or on a monthly retainer. Once again, here at Pure, our Business Development Partnership program gives people the opportunity to up skill themselves and learn executive sales coaching, and implement it, without having to pay for it. That’s right, we’ll work with you for free!

Where Do You Find an Executive Sales Coach?

The best place for sales leaders to start when looking for an executive sales coach is their peers. Referrals and recommendations reduce risk. There are several coaching directories online or a google search may turn up potential executive coaches in your area. The HR department may have a list of qualified coaches they are presently using. You can also contact us and arrange a meeting to discuss a possible partnership to get you started on the path to being a sales rockstar with the coaching skills to build your own company of winning sales people in the future.