Mind The Gap

If the 20th century was the era of suffrage, the 21st Century is set to become the epoch of business, with more and more women starting their own companies than ever before, I want to discuss with you where Pure Events Solutions currently sits on the business radar and how we already offer a level, meritocratic, playing field regarding financial reward and job satisfaction that is many ways ahead of it’s time.

Below I have looked at some of the reasons behind the rise of female entrepreneurs. If you’re not already thinking about starting your own company, then you’ll be itching to get going once you’ve finished this blog.


Women earn less than men, fact. Don’t believe me? Check the stats. The average pay for women in the UK and USA in 2017 was £10,000 / $12,000 and the average pay for men was £18,000 /  $21,000. Current estimates are that Women won’t achieve gender pay parity until 2234.

It’s not surprising then that more women are turning their backs on jobs and companies that under value and under pay them in comparison by gender, and are starting their own companies than ever before. The benefits are obvious: charge the rate that your work demands and be paid based on the quantity of your sales and quality of your output, not your gender. This is nothing new to us here at Pure, we’ve been helping more and more women start their own businesses since 2017. On top of that, anybody working with us in a sales or marketing role has exactly the same opportunity and earns exactly the same rates regardless of gender.


2017 was the year of the #Metoo movement. Though used originally by social activist Tarana Burke, Alyssa Milano popularized the phrase by encouraging women to tweet it in order to “give people a sense of the magnitude of the problem” of sexual harassment.

From adversity came strength and with strength determination. Shifts in society away from accepting established practices within all areas (work, home, culture) and this is being used to empower women to start their own businesses.

Women not only want to start their own companies, they are receiving renewed attention from organizations that exist to help new entrepreneurs make their way in the business world. At Pure we are proud to partner with determined Women, and Men, who have the drive to succeed, want to succeed on merit, not be held back or compromised in their career because of any other reason.


Not only are more women starting more businesses than ever before, they’re starting more innovative businesses than their male counterparts.

A report looking at US entrepreneurs found there to be a higher chance of women starting businesses that introduced new, innovative, products and services than there was of men doing so. Indeed, the chances of a female entrepreneur being innovative was 40%, against 35% for a male entrepreneur.


There are so many great female entrepreneurs in the world that it’s hard to pin down the most inspirational women. Some of the women who are inspiring other women to start their own companies are:


Co-founder of the world renowned publication which bears her name, Arianna Huffington started HuffPost (previously The Huffington Post) in 2005 with Andrew Breitbart, Kenneth Lerer, and Jonah Peretti.

In 2011 AOL paid $315 million to buy The Huffington Post, with Arianna Huffington becoming editor-in-chief of The Huffington Post Media Group as part of the buyout.


Named the 87th most powerful woman by Forbes, Folorunsho Alakija is a Nigerian businesswoman who made her $2.1bn fortune in the fashion, oil, and printing industries.

Having started as an executive secretary at Sijuade Enterprises, she today owns multiple businesses and is the second richest woman in Africa.


If you’ve organized or attended, an event in the last decade then you probably know the name Eventbrite. What you might not know is the name of its co-founder, Julia Hartz.

Hartz started the company with her husband, Kevin Hartz, in 2006, which was the first of its kind in the world of event management. Today Eventbrite is a multibillion-dollar company and Julia Hartz is a multimillionaire.


Arianna, Folorunsho, Julia, are just some of the better-known women who have started their own companies. Each and every day there are scores of women starting their own businesses and you should also take inspiration from some of the smaller-scale success stories.


If the gender pay gap, innovative nature of female entrepreneurs, the movement to self-empowerment, and the multitude of examples of successful female business women wasn’t inspirational enough, it’s now easier than ever for women to start their own companies.

Even if you have no experience, no capital to invest, or even haven’t got an innovative idea yet, we will partner with you and educate, you for FREE, to give you the skills and tools to start and grow your own company. To arrange a meeting with us just get in touch today.