Sales organizations invest time and money into building strong cultures. They read books on why culture eats strategy for lunch, hold team-building events and listen to pundits touting the value of culture. But, I think corporations in Britain are making this too difficult.  Building a great sales culture might be as simple as instilling one […]

Why Leading With Education Is Important. A lot of our sales reps initially think they need to be “fast talking salesmen” to close sales, however, that isn’t really the case. The more you come across as someone who is trying to be helpful (i.e. a messenger of good news), the more sales you will make. […]